Pre-Qualification

Or.. How To Explode Your Sales Copy Conversion Rate By 2x, 3x or even 10x... Without Hiring 6 Figure Copywriters, Expensive Copywriting Courses Or Performing 7,469 Split Tests

If you’ve been staying up nights worrying that your sales pages aren’t converting enough... And you’re selling high ticket programs (coaching, retainers, workshops) where you need good fit prospects to take you up on your offers...

Then I have a silver bullet for you...

When you put it into place:

• You’ll capture more people who are “on the fence”
• Your conversion rate for sales calls will skyrocket
• Clients will never even blink at your rates
• You’ll work with more positive, successful action-driven clients
• Your quality of life will drastically increase
• You’ll stop “taking work to home” because your clients will respect your boundaries
• You’ll be able to get your clients explosive results - and started getting even more testimonials and referral business

And this can all be done by just changing a button on your sales page.

And you could do it without spending 10,000 hours working on “funnels”, email marketing sequences, advanced Facebook retargeting strategies, split test software or any one of those intimidating new fads that keep popping up.

In fact, the “trick” I’m going to talk about goes way beyond marketing technology. I’d go as far as to call it a psychological tactic that has stood the test of time even before sales copy was ever born.

Skeptical? Read on.

It’s called “framing” and I’d like to teach it to you for free right now so that you can forever change your relationship with your prospects.

As entrepreneurs, it’s easy to slip into scarcity mode and want to aggressively close every single prospect that enters your funnel.

We say yes to bad fit clients, blur our personal boundaries, offer unreasonable discounts and repel great clients with our neediness.

After working in the world of marketing for a decade, I identified a pattern that my most successful clients used that set them apart heads and shoulders above the rest. These were the clients that quickly scaled their products and services to 7 figures and beyond and their success looked magical to outsiders.

They shared a common trait: Their clients all had the belief that it was a privilege to be able to work with them.

You see, through their positioning, language and branding, they always had their clients qualify themselves to them, and never the other way around.

They disqualified ruthlessly, made their prices known beforehand, spelled out exactly who they wanted to work with and more importantly delivered AMAZING results to the people they chose to work with.

The power dynamic that was always at play was:

“I’m extremely good at what I do, and I’m great at getting results for my clients. I have a very specific type of client that gets great results from working with me. I never work with bad fit prospects. My best prospects don’t blink at what I charge - instead they realize that my fees are an investment they will get several times ROI on.”

Colleges in the USA use this to great effect as well. They set a high bar to get their prospects (aspiring students) to qualify for them. You need a minimum score (SATs, GMAT, GRE etc) and then need to write a personal essay with a summary of your whole life to a random stranger just for the privilege of paying $200k to attend a university and learn things you could have, frankly, learned for free online.

And if you qualify - you feel great about yourself - you get boasting rights - congratulations on your student loans for the next few decades.

Moving on.

When you frame your offers this way, you create a very powerful power dynamic in your favor.

Psychologically, people appreciate things they have to work hard to get.

People don’t appreciate things that just fall in their laps (just ask any wealthy entrepreneur about their children appreciating the value of money)

Looking back personally, what have you bought online that had the most impact on your life?

Was it the free PDF or $3 “tripwire” video?

Or was the $30,000 mastermind course, or personal coaching engagement?

People don’t appreciate things that cost them little or no effort to acquire.

How can we leverage this knowledge?

By prequalifying every single prospect that comes into your funnel.

By using intelligent, automatic qualification systems that ask important questions to your prospects and ruthlessly disqualify bad fits.

It’s shocking how many business owners know this on a logical level - and yet jump through insane mental hoops to try to close every single lead that comes their way.

What's your biggest takeaway from this? What can you insert into your funnels right now that can help you powerfully prequalify your prospects?